Episode 42 – Tips and Trends – Theory of Content

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results …

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Episode 41 – Facebag or The Thread? – Theory of Content

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week?  The Thread From the Facebook Group: Kristi Bernadyn West: Is it okay to have multiple links to the same thing in one post? …

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Episode 40 – Be Thankful for the Traffic – Theory of Content

What’s happening in SEO this week? Google’s update to the no-follow attribute! OMGERD!  Google introduced no-follow in 2005. It’s 2019, and they’ve just updated it!  We now have rel=sponsored and rel=ugc. You can even use them together! But how does this all work? Do I have to go back and update my old content? *sob* …

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Episode 38 – All about Hosting – Theory of Content

What’s happening in the world of SEO this week? h Breadcrumb structured data reports now available in Google Search Console The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages in the SERPs. Let’s talk about hosting, and why it’s important for your site, …

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