Don Jackson

Episode 46-The Real Deal with Outbound Links

What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet.  Also big, but not necessarily relevant …

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Episode 045 – The Dream Team Rides Again to Answer FaceBag ! – Theory of Content

What’s Happening in SEO This Week? Rich answers in Google mobile search more than doubled since 2018. Image carousels also occurred 151% more often than the previous year. The sharp increase in image carousels underscores the importance of image SEO and provides users with one more way to reach your pages. What are we talking …

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Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman – Theory of Content

What’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update. What are we talking about this week?  This week I’ve got a guest co-host. Joshua and I will be back …

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Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest

Carrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works. People are claiming you can’t optimize for BERT. The goal of BERT is …

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Episode 42 – Tips and Trends – Theory of Content

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results …

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Episode 41 – Facebag or The Thread? – Theory of Content

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week?  The Thread From the Facebook Group: Kristi Bernadyn West: Is it okay to have multiple links to the same thing in one post? …

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Episode 40 – Be Thankful for the Traffic – Theory of Content

What’s happening in SEO this week? Google’s update to the no-follow attribute! OMGERD!  Google introduced no-follow in 2005. It’s 2019, and they’ve just updated it!  We now have rel=sponsored and rel=ugc. You can even use them together! But how does this all work? Do I have to go back and update my old content? *sob* …

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Episode 38 – All about Hosting – Theory of Content

What’s happening in the world of SEO this week? h Breadcrumb structured data reports now available in Google Search Console The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages in the SERPs. Let’s talk about hosting, and why it’s important for your site, …

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