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Theory of Content


Aug 8, 2017

SEO is hard. Today we talk about figuring out the delicate balance between writing for bots and writing for people. Joshua gives a history of his marketing journey and offers up some sage advice that should calm your nerves about how you should think about writing. He also discusses making a key lime pie. https://reneenicoleskitchen.com/key-lime-pie/ is a great recipe for those looking to try your hand at making your own. Amber gives the Mediavine updates, keeps Joshua in check, and adds some killer color. Mediavine is changing the face of blogging, and Amber is leading the way! Some great supplemental material and tools mentioned here: * SEMRush: http://semrush.com * Google Webmaster Tools: http://webmaster.google.com * Does Domain Age Matter? https://www.youtube.com/watch?v=-pnpg00FWJY "I wouldn't obsess about trying to have an old domain. It's mostly about the quality of your content and the links that you get as a result of the quality of your content that determine how you're going to rank in the search engines." - Matt Cutts (former head of the Google Spam team) * Maximizing your email newsletter blog post: https://www.mediavine.com/make-the-most-out-of-your-newsletter/.